Local Action. Nationwide Impact. That’s the Power of SAF.

On October 24, 2018, florists nationwide randomly surprised people on the street with flowers in 410 cities in all 50 states, plus D.C. Lucky recipients received two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There were a lot of smiles going around as the country experienced flower power.

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Petal It Forward is a prime example of the industry coming together for a common goal, and as your national trade association, we are proud to lead you in this initiative to elevate consumer perceptions about flowers. SAF helps you build a better floral business, so together we can build a stronger floral industry.